Middle-Class Martha doesn't do anything middle of the road and apparently that applies to advertising. I am taking an enterpeurneurial advertising and marketing class currently. The teacher is the CEO and President of Itancan LLC, Lesa Crowe. Last month, we were assigned the task of designing a post card for mailings. The above magazine advertisement is a result of Mrs. Crowe's idea and our meeting. It was later entered into a national advertising competition called the Communicator Awards. It won a Silver Communicator Award of Distinction! Last month, I had no idea this award even existed. I simply smile every time I see the advertisement.
Middle-Class Martha has been a busy bee this year! My small chocolatierie opened in October 2012 within a small business incubator system. It has been an interesting road trip trying to find a middle line between social media, guerilla marketing, advertisting, customer service, product placement, community service and keeping true north on your vision for the company's future.
Here are 2 pictures from some of my chocolate projects this year.
A proto-type of a dark chocolate shoe filled with truffles and matching milk chocolate sea salted toffee clutch, I made for a JWL Gala auction basket. My first attempt with using colored cocoa butter.
Literally a busy bee! I have been exclusively taking custom orders. I made the above dark chocolate dipped short bread cookie with fresh grated nutmeg, included in a custom bee basket for someone's grandmother Bea.
I hope to post a few new recipes soon. I am entering a small business plan competition tomorrow.
Oh Honey, I need a sweet relaxing weekend.
ENJOY your weekend!